The history of the word Phi (the Golden Ratio), can be found throughout life and the universe. Its appearance creates a sense of balance, harmony and beauty in the designs we find in nature. We have endeavoured to create the perfect combination of ingredients- the golden ratio of skincare giving a sense of balance to your skin.
It appears all around us in our daily lives and in our aesthetic appreciation. Mankind has both applied this same proportion, both consciously and unconsciously, to achieve balance, harmony beauty in art, architecture, design and composition.